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Next Generation Assessment

Ipsemet is an online work simulation game that gives insight into candidate’s working behaviors.

For many service, care and hospitality businesses, staff behavior is the key element in meeting their customers’ expectations.

Our online work simulation game puts candidates in a virtual work environment and gives them everyday working challenges – tasks to complete, colleagues and customers to keep happy, and limited time to get it all done. Their actions, decisions and interactions provide a profile of their behavioral style.

For every candidate, we give you a comprehensive report on their strengths and weaknesses, and guidance for interview. A user-friendly dashboard helps you can track and rank candidates.

Ipsemet’s on-line games are developed in the UK by leading game developers working with some of the most experienced occupational psychologists in the field.

The games run on any modern browser, and use clear and easily understandable language. They are rigorously tested to ensure they are fair, accurate and engaging to play.

Measuring Behavior

Ipsemet is different from other psychometric tests because it directly measures observed behavior. It does not rely on self-reported questionnaire answers, where candidates may try to present a favourable impression – or even simply not know themselves accurately. The simulation presents challenges in a flow of events, as real work does, rather than in isolated scenarios. This approach avoids common pitfalls of testing, and approaches the validity of much more expensive assessment centres.

The Ipsemet Work Simulation

Created by leading occupational psychologists, game developers and data analysts.


Free-form games allow the players to decide on their own paths through the game thereby revealing many more decision points than linear games. All decisions and actions are recorded and analysed.

Continuous Situations

Players have to make decisions all the time as they are immersed in the game, creating opportunities to engage the player in multiple different contexts whilst interfacing with different personality types.


Time-based Metrics

The game takes time to play so unique metrics can be developed on how the player’s behaviour changes over time, reacts to pressure, and adapts to the increasing complexity and demands of the game.

Performance Results

Players are scored throughout the game and so comparisons based on their performance data across multiple dimensions can be made to show absolute rankings, percentiles and normative results.


Familiar and engaging

Our games use familiar settings so that all candidates can get to grips with the assessment quickly and easily. It makes for a more valid assessment and gets a stronger buy-in. That’s why we chose a hotel setting; it’s a real life situation reflected in an assessment.

Design and development

Our games combine the gaming design skills of developer who have worked on titles such as the Tomb Raider series, and the psychometric expertise of occupational psychologists who have worked with some of the most popular and widely used psychometric tests in the UK.


Ipsemet provides a detailed behavioural report on every candidate, covering behavioural competencies, development needs, and advice for interviewing that candidate.

About Us

Who Are We

Ipsemet is the result of a collaboration between leading UK games developer Legendary Games, psychometric test development authority Dr Michael Burnett C. Psychol, AFBPsS, and technology commercialisation experts Second Mile Ltd.

Psychometric Development

Ipsemet combines two strong traditions in psychometrics and the use of applied psychology to measure work-related competencies.

Like many existing and traditional measures including Myers-Briggs and the Occupational Personality Questionnaire, Ipsemet includes measures based on the Five Factor Model of Personality. Specifically Ipsemet concentrates on work-related areas stemming from superordinate traits like Agreeableness, Extraversion, Conscientiousness and Emotional Stability.

Unlike many personality-based measures, Ipsemet works by sampling behaviours in real-time in response to virtual work-based situations not by answers to questionnaires.

So Ipsemet is more like a virtual assessment centre where behaviour is measured dynamically and as part of a behavioural flow, unlike in situational judgement tests or questionnaires, where behavior tends to be measured in parts and often as a multiple choice. Ipsemet is therefore unique in the way it builds on fundamental concepts in personality, measured dynamically in a simulation of work.

Ipsemet develops its online psychometric games in partnership with t-PHI. t-PHI is a supplier of psychological and psychometric expertise for the design and testing of employee development, selection, recruitment and appraisal products.

The psychometric development and statistical validity testing was led by Dr. Michael Burnett, (HCPC) Registered Occupational Psychologist, Chartered Psychologist & Associate Fellow of the British Psychological Society (BPS), Registered EuroPsy Psychologist. Michael holds a BA in Psychology and a PhD. from the University of Surrey where he researched new methods of assessing people at work using simulations. You can find out more here: http://t-phi.co.uk

The Science

Science and Research Based Games.

Behavioral competencies

The game highlights characteristics and abilities beyond those obtained from traditional personality questionnaires. These are revealed by the way in which the game is played. Data from each player’s actions, reactions, and decisions are analysed to produce the results.
The Big Five. Ipsemet is grounded in the well-established Revised NEO Personality Inventory which assesses a person’s Big Five or ‘OCEAN’ personality traits (Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism). The skills that Ipsemet measures are grounded in these competencies.

Statistical validity

The Ipsemet game has been tested on players of all ages, 16 and upwards, to confirm its statistical validity. Ipsemet has been shown to have Construct Validity (it measures what we think it measures), Reliability (assessments of a person are consistent over time), and not to have Adverse Impact (it does not disadvantage anyone).

Construct validity. Psychometric experts use the term ‘construct validity’ to mean that a test actually measures what it is supposed to measure. That is, a test aiming to measure, for example, the skill ‘Relating to others’ is genuinely measuring that skill, and not a factor that may coincide with it such as age, gender or ethnicity. To confirm Construct Validity we asked test subjects to complete psychometric questionnaires of known validity and then the JobFit game, and then compared the results.

Reliability. In psychometrics, ‘Reliability’ means that a test will describe the same person the same way at different points in time. To confirm reliability, test subjects were asked to play the JobFit game, and then play it again at least two weeks later. The first and second test result sets were then compared to ensure that the game delivers consistent results.

Adverse Impact. ‘Adverse Impact’ occurs when a sub-group of the population receives disproportionately negative evaluation from an assessment method, compared to the population as a whole. We trialled the game with people of different age, gender and ethnicity to confirm that it did not disadvantage members of any group within the population.


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07979 917635


Get In Touch

Arrange a demo, or have a conversation on how we can help.


2 Venture Road, Southampton Science Park, Chilworth, Hampshire SO16 7NP

07979 917635

    If you are interested in psychometric work simulations for education purposes, please see our sister site JobFit.me.uk